Wednesday, November 30, 2011
Tuesday, November 29, 2011
Kelley Blue Book’s kbb.com Honors Jeep® Wrangler with Two More Best Resale Value Awards
- Jeep® Wrangler receives 2012 Best Resale Value Awards: Top 10 and Compact Utility Vehicle
- Second consecutive year Wrangler wins Best Resale Value Award
- All-new powertrain combined with new-for-2011 interior equal completely new Jeep Wrangler experience
- The most capable production off-road vehicle in the world gets better: New 3.6-liter V-6 engine improves fuel efficiency up to 21 miles per gallon, while delivering 40 percent more horsepower
Jeep Wrangler – the most capable and recognized vehicle in the world – becomes even more capable both on- and off-road for 2012, courtesy of an all-new, more fuel efficient and more powerful 3.6-liter V-6 engine, and a new five-speed automatic transmission – both of which it shares with the award-winning Jeep Grand Cherokee. Chrysler Group’s 3.6-liter Pentastar V-6 engine – winner of the prestigious Ward’s 10 Best Engines award – delivers 285 horsepower (209 kW) and 260 (353 N•m) lb.-ft. of torque, while delivering up to 21 miles per gallon highway in the 2012 Jeep Wrangler. The improvement, when compared to the previous 3.8-liter V-6 engine, is 40 percent in horsepower and 10 percent in torque. Jeep continues to refine the successful Wrangler formula by combining legendary, benchmark capability with an interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of a body-color hardtop for the popular Sahara and Rubicon models. About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com provides consumer pricing and information on minivans, pickup-trucks, cars, hybrids and SUVs. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com. Jeep Brand
Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America - and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.
Monday, November 28, 2011
Tuesday, November 22, 2011
Friday, November 18, 2011
Thursday, November 17, 2011
2010 Dodge Charger SRT8 Super Bee and Challenger SRT8 392 Yellow Jacket
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Courtsey of motortrend.com
Tuesday, November 15, 2011
RamBox® Takes Home Body Exterior Category Award from Society of Plastics Engineer’s Automotive Innovation Awards Competition
November 10, 2011 , Auburn Hills, Mich. - One of the Ram Truck’s greatest innovations for the pickup truck—RamBox®, has received the Automotive Innovation Award from the Society of Plastics Engineer’s (SPE) (Body Exterior Category) for creative and ingenuous use of plastics in the automotive industry. RamBox is a segment-exclusive cargo management system that includes the following key elements:
- Two weatherproof, lockable, drainable, lighted storage bins that run the length of the pickup bed and are as wide as the wheel well, creating up to 8.6 cubic feet of space (140 beverage cans with ice). The side bins are large enough to hold items including: a set of golf clubs, helmets, toolboxes, kayak paddles, fishing rods, chainsaws or shovels. RamBox side bins create storage along each side of the pickup bed space previously left untouched due to wheel-well intrusion
- RamBox bins fit the length of the pickup bed and incorporate the space over each wheel well to secure cargo within a lighted, lockable and drainable container. Lids include swing hinges with full-open position that lifts the lid 100 degrees
- An adjustable bed divider/extender that fits on the lowered tailgate and adds 2 feet of additional length to secure longer loads. The bed divider creates individual compartments in the pickup bed to separate payload equipment such as tools or equipment. It can be conveniently stowed and locked in the front of the bed when not in use
- A cargo rail system with sliding, adjustable cleats for infinitely adjustable tie-down versatility
SPE’s Automotive Innovation Awards Program is the oldest and largest competition of its kind in the world the oldest and largest recognition event in the automotive and plastics industries.
Thursday, November 10, 2011
Dodge Charger Named Automobile Magazine 'All-Star' for 2012
- Dodge Charger is the first domestic sport sedan to feature the state-of-the-art eight-speed automatic transmission
- New Dodge Charger models with eight-speed automatic transmission deliver refinement, improved performance and best-in-class 31 miles per gallon (mpg) highway
- World-class structural stiffness and Dodge sport-tuned chassis architecture deliver superior ride and handling
- Dodge Brand’s flagship sedan delivers exceptional interior quietness, state-of-the-art technologies and premium materials once limited to elite European sport sedans, all wrapped up in an iconic design
November 9, 2011 , Auburn Hills, Mich. - Hot on the heels of numerous awards won for Dodge Brand vehicles from the North American Dealer Association, Consumers Digest and the Texas Auto Writers Association, the Dodge Charger is now an Automobile Magazine “All-Star” for 2012.
“We were impressed at how much more refined the 2012 Charger is from its previous generation,” said Jean Jennings, President and Editor-In-Chief of Automobile Magazine. “The interior is sophisticated, the exterior design is striking, and it is thrilling to drive. The Charger definitely earned its place on this very exclusive All-Star list.” Building on the success of the all-new Charger introduced in 2011, the new 2012 Dodge Charger is now the first domestic sport sedan to feature a state-of-the-art eight-speed automatic transmission – delivering a best-in-class 31 miles per gallon (mpg) highway. “We are honored to receive such a prestigious award. The Automobile Magazine All-Star selection is validation for how we have transformed the Dodge Charger into the no-compromise class leader in driving dynamics and fuel economy,” said Reid Bigland, President and CEO – Dodge Brand. “Combined with a sophisticated 292 horsepower Pentastar V6, the Charger’s new eight-speed transmission helps deliver mid-size fuel economy in a full-size sedan, wrapped in an iconic design that separates Charger from any other four-door on the market.” This state-of-the-art eight-speed automatic transmission is available on rear-wheel and all-wheel-drive Dodge Charger SE, SXT and SXT Plus models equipped with the award-winning 3.6-liter Pentastar V-6 engine. Combined, these Dodge Charger models deliver 292 horsepower along with improved performance and class-leading fuel efficiency with respect to:- Best-in-class highway fuel economy (31 mpg highway)
- Best-in-class V-6 AWD fuel economy (18 mpg city and 27 mpg highway)
- Best-in-class combined fuel economy (23 mpg with RWD, 21 mpg with AWD)
- Unsurpassed city fuel economy (19 mpg city RWD, 18 mpg AWD)
- Overall unsurpassed fuel economy in its class (19 mpg city and 31 mpg highway with RWD)
Designed for hard-core enthusiasts who crave even more performance, the 2012 Dodge Charger R/T models feature the legendary HEMI® V-8 engine with four-cylinder mode Fuel Saver technology, 370 horsepower and 0-to-60 mph in under 6 seconds. And with its performance-tuned suspension, larger performance disc brakes and standard Uconnect Touch 8.4-inch media center, the Dodge Charger R/T is designed for the customer who demands V-8 power, rail-like handling and state-of-the-art technology.
Crafted in world-class materials, including a standard aluminum bezel that creates the center of focus on the driver’s cockpit, Charger’s passengers are surrounded with comfort, craftsmanship and style, thanks to premium soft-touch materials and four available distinct interior color combinations. The Dodge Charger’s state-of-the-art Uconnect® Touch integrates world-class infotainment and convenience technologies to keep passengers connected, comfortable and secure. The 2012 Dodge Charger features more than 65 safety and security features, including standard Keyless Enter-N-Go and electronic stability control (ESC) with segment-exclusive Ready Alert Braking and Rain Brake Support, available adaptive-cruise control (ACC) with Forward Collision Warning (FCW), Blind-spot Monitoring (BSM) with Rear Cross Path (RCP) detection and ParkView® rear backup camera with grid lines. The Dodge Charger is an IIHS Top Safety Pick
Courtesy of Dodge News
Tuesday, November 8, 2011
Ram Truck Brand Offers Special Services Police Truck for Extreme Duty Cycles
- New Ram 1500 Crew Cab 4x4 Special Service package offers special equipment to support police and other emergency services
- Additional door support allows for installation of ballistic material inside front doors
- Added Power Distribution Center (PDC) and 220-amp alternator supports high-amp drawing systems and accessories
- Package includes 5.7-liter HEMI® V-8 with 390 horsepower/407 lb.-ft. torque, 3.92 axle ratio and four-wheel-drive
- 5 year/100,000-mile powertrain warranty
The Jeep® Brand Launches Groundbreaking Campaign for the 2012 Wrangler Call of Duty®: MW3 Special Edition
- Innovative campaign includes broadcast, print, digital, social media and experiential events
- Electroluminescent billboards in Los Angeles, New York and Chicago featuring unique day and night imagery
- New Wrangler tagline debuts: ‘The toughest vehicle in the world. Any world.’
- Consumers can enter to win the very first 2012 Jeep® Wrangler Call of Duty®: MW3 Special Edition via the Jeep brand Facebook page
- ‘Camp Tread’ experiential event to be featured at select GameStop locations in New York and Chicago
- New 2012 Jeep Wrangler Call of Duty: MW3 Special Edition to arrive in dealerships this month; comes standard with aggressive 32-inch tires, Mopar® exterior accessories, unique interior treatments, and Call of Duty graphics
The Jeep® brand is taking consumers on a journey that blurs the lines of reality and the world of “Call of Duty®: Modern Warfare® 3” in its advertising and marketing campaign for the new 2012 Wrangler Call of Duty®: MW3 Special Edition SUV.
Leading the campaign is the new broadcast commercial, titled “Any World.” The new spot brings to life an epic scene direct from “Call of Duty: Modern Warfare 3.” Viewers are brought into the action as it follows the Jeep hero through an intense and action-packed chase sequence derived from the actual video game and also intertwines in-game footage that aligns with the live action. The broadcast commercial includes one 60-second version, two 30-second versions and a long-form and a behind-the-scenes versions for exclusive viewing on the Jeep brand web site. The “Any World” begins to air on national and cable networks starting Monday, Nov. 7. Electroluminescent Billboards
The Jeep brand will utilize a new technology in billboard advertisement, backlit electroluminescent billboards. Using patented low voltage electro luminescent Light Tape® lamps, consumers will see a “Toughest Vehicle in the World” version of the advertisement by day and a “Toughest Vehicle in the World. Any World.” version at night. The billboards will be located in Los Angeles, New York and Chicago, the three largest completely backlit electroluminescent billboards done simultaneously. Print
The print campaign for the Jeep brand includes traditional print advertisements and introduces a three-dimensional piece that uses a Mylar overlay that merges the “real world” and the world of “Call of Duty: Modern Warfare 3.” The print pieces will appear in targeted gaming and lifestyle print publications. Jeep Ops Sweepstakes
The Jeep brand is giving away the very first 2012 Jeep Wrangler: Call of Duty: MW3 Edition vehicle produced via the “Jeep Ops Sweepstakes.” To enter the sweepstakes, “Like" the Jeep Facebook page and complete the online entry form in its entirety and submit the registration. There is a limit of one registration per person, per email address with a valid Facebook account during the Promotion Period. The Grand Prize winner will be selected on Monday, Jan. 9, 2012 in a random drawing. While on the Jeep Facebook page, fans will be able to play “Jeep Ops,” the brand’s online video game. Camp Tread
On Monday, Nov. 7, the Jeep brand will host the “Camp Tread” experience at select GameStop locations during their “Midnight Warfare” launch events. Inside Camp Tread, field lights, ambient game soundtrack and special effects to transform Camp Tread into a military environment. Uniformed soldiers from the “Jeep 285” will actively engage participants in the excitement and provide an overview of the experience and introduce them to the 2012 Jeep Wrangler Call of Duty: Modern Warfare 3 Special Edition. Camp Tread will be set up at GameStop locations in New York and Chicago from 5:00 p.m. – 12:00 a.m. GameStop locations include:
- New York - 32 E. 14th Street New York, NY 10003
- Chicago - 6451 W Diversey Ave, Ste G-9 Chicago, IL 60707
The marketing and advertising campaign was directed by the Jeep brand’s lead agency, GlobalHue of Southfield, Mich. in conjunction with SapientNitro of Boston for digital marketing efforts.
2012 Jeep Wrangler Call of Duty: MW3 Special EditionThe 2012 Jeep Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Edition is based on the Jeep Wrangler Rubicon model and features Rubicon wheels finished in semi-gloss black. Available in Black or Bright Silver, the exterior features “Call of Duty: MW3 Special Edition” graphics on the front fenders and spare tire cover. The vehicle also features a unique “power-dome” hood, along with such Mopar® accessories as a winch-ready front bumper, rear bumper, rock rails, taillamp guards and a fuel-filler door. Inspired by the most recent version of Activision’s popular “Call of Duty” games, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case. Available dealer-installed Mopar performance parts include a Warn winch, 2-inch lift kit and classic five-spoke wheels.
Interior appointments include model-specific black seats with accent stitching and Call of Duty logos, unique gauge cluster graphics, dashboard serialized plaque, dashboard grab handle with logo, accent stitching on arm rest, console lid, and steering wheel, Mopar Slush Mats with logo, and rear cargo mat with logo (Unlimited only).
Monday, November 7, 2011
Thursday, November 3, 2011
Cars, Trees & Traditions Lights Up the Holiday Season at the Walter P. Chrysler Museum
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Opening Reception, 6:30 – 9:30 p.m. Friday, Nov. 18 - Children’s Crafts and Running Model Trains Weekends through Dec. 18
- Chrysler-Theme Model Trains Enhance 2011 Exhibit
- Presented by Ally and the Metro Detroit Chrysler Dodge Jeep® Ram and FIAT Superstores
November 3, 2011 , Auburn Hills, Mich. - The Walter P. Chrysler Museum, in Auburn Hills, Mich., will be aglow for the holidays with Cars, Trees & Traditions (CTT) Saturday, Nov. 19 – Friday, Dec. 30. The exhibition opens with an adult reception on Friday evening, Nov. 18.
The seventh annual exhibit is presented by Ally and the Metro Detroit Chrysler Dodge Jeep® Ram and FIAT Superstores. Cars, Trees & Traditions spotlights eight decades of holiday season celebrations through 23 decorated trees paired with Chrysler vehicles throughout the Museum. Evergreens on the Museum’s two top floors feature authentic ornamentation from the early 1900s through the 1980s, while those in Boss Chrysler’s Garage are embellished by theme. An array of Lionel O and O27 gauge model trains spanning several decades, from the private collection of Wayne and Sue Simonson of Ray, Mich., will be featured among the displays. Several of the box cars, produced by Weaver Ultra Line Cars, highlight current and past Chrysler brands including Dodge, Mopar®, DeSoto and Plymouth. Others spotlight such iconic Detroit institutions as Vernor’s and Stroh’s. The displays will also showcase an assortment of Plasticville buildings and structures dating back to the 1950s. Weekend Family FunWeekend visits to the Museum will be especially festive with crafts and running model trains available with regular Museum admission. Children can create two to three holiday masterpieces each Saturday from 10 a.m. – 2 p.m. The Stoney Creek Model Railroad Club will be running a trio of trains on a 14’ x 28’ track in Boss Chrysler’s Garage from 10 a.m. – 2 p.m. Saturdays and 2 – 4 p.m. Sundays. Visitors can enjoy an up-close view of an array of miniature locomotives and box cars chugging through a variety of intricate urban and rural landscapes. Among the 11 different settings will be a Chrysler-inspired vintage auto show. A camera mounted to the front of one engine will provide a view from within the tiny towns and countryside, as well as glimpses of the audience, on a monitor adjacent to the track. Visitors can enjoy weekend crafts and train demonstrations from Nov. 19 through Dec. 18. Scavenger hunts of the CTT exhibition and the model train landscapes will also be available for guests to complete and submit to win a Museum gift basket or an H.O. train set, courtesy of Great Lakes Hobby and Toy in Sterling Heights, Mich. Model Train Clinic
On Saturday, Dec. 3, the Stoney Creek Model Railroad Club will also host a model train clinic from 10 a.m. – 2 p.m. Club members will work with young train lovers in creating lifelike scenery from everyday materials and provide tips to moms and dads about easy, inexpensive ways to start a model train tradition at home. Clinic admission is $2 per person ages 5 and up with regular Museum admission. Advance registration is available online at www.wpchryslermuseum.org. CTT Opening Reception
Cars, Trees & Traditions previews Friday, Nov. 18 with an adult reception from 6:30 – 9:30 p.m. Guests can get into the holiday spirit with:
- hearty hors d’oeuvre stations by 2Unique of Royal Oak, spotlighting foods rich in holiday symbolism and tradition
- a wine tasting by Fieldstone Winery of Rochester
- self-guided exhibition tours, complete with running trains
- a silent auction with proceeds funding Museum field trips for local school children
- discounts on collectibles and souvenirs in the gift shop with complimentary gift wrapping
Dress for the opening reception is business casual/holiday attire and tickets – $30 per guest / $27 per member with a cash bar – are available for advance purchase by Wednesday, Nov. 16:
- online at www.wpchryslermuseum.org
- e-mail at events@wpchryslermuseum.org
- phone at 248-944-0450
Exhibition Highlights
Cars, Trees & Traditions illustrates styles, events and products of holidays past through advertisements, graphics and images accompanying each tree, including a variety of historic photos of Detroit from the archives of Wayne State University's Walter P. Reuther Library.
Courtsey of Chrysler news
Tuesday, November 1, 2011
Drive in Affordable Luxury, Without Sacrificing Fuel Efficiency
by Mike Driehorst from Chrysler Media
Who says you have to drive a cramped, no-styling car* to show you're green and be fuel-efficient on the roadways?
Chrysler and Dodge certainly don't.
Starting with the 2012 Chrysler 300 (image below) and 2012 Dodge Charger, Chrysler Group is the first U.S. automaker to offer an eight-speed transmission with its vehicles. Compared to the 2011 versions, the new eight-speed transmission means both the 2012 300 and Charger have the best fuel economy in the large sedan class, according to FuelEconomy.gov.
The new eight-speed automatic, introduced and licensed through ZF, is often found on high-end luxury cars, including Audi, Bentley, BMW, Range Rover and Rolls Royce. For our first models, the transmission is mated exclusively to the award-winning 3.6-liter V-6 Pentastar engine, which was introduced last year.
In the video below, VP/Head of Transmission Powertrain and Driveline Engineering Mircea Gradu gives you a rundown on many of the benefits achieved through a "rigorous design process."
But don't take our word for it. Objective media outlets have put the eight-speed 2012 Charger and 2012 300 to the test.